Discover Card Debuts Daily Cash, $1 Million Prize

DiscoverDiscover is giving away cash and gift cards every day this year, leading up to a $1 million grand prize as part of ts new sweepstakes program to encourage card usage.
With every purchase using a Discover card, a card member will be automatically entered into the program with a chance to win $500, $100 or a gift card valued between $25 and $500. On Jan. 10, 2011, one winner will be chosen for the $1 million prize.
A pioneer in the marketing of cash rewards, Discover unabashedly is promoting the “It Pays to Discover Everyday Giveaway” as a branding tool for increasing card usage and bolstering brand awareness. 
“We expect this sweepstakes to build an even stronger brand connection with our card members, drive increased Discover card usage, and reinforce the fact that Discover card is accepted all over the country,” said Julie Loeger, senior vice president of rewards and brand management at Discover.
Daily winners in Discover’s sweepstakes program will be notified via regular mail and will receive the gift card, sweepstakes terms and conditions, and a congratulatory note.
More information can be found at
Discover is the 6th-largest credit card issuer in the nation. It ranked 2nd – behind American Express – in a credit card customer satisfaction survey by J.D. Power and Associates in September.
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