Facebook, Twitter Use Soar on Smart Phones, So Do Risks

Smart phonesSocial media giants Facebook and Twitter continue to dominate our tech society and here’s further proof: access to both soared by triple-digit percentages last year on mobile browsers.
comScore, the provider of digital marketing research, released a study showing that 30.8 percent of smart phone users accessed social media sites in January of this year, up from 22.5 percent one year ago.
But the big surges came primarily from the two fastest growing household names in digital socializing: Facebook and Twitter. Access to Facebook grew 112 percent in the past year, while Twitter saw a staggering 347 percent leap.
“Social networking remains one of the most popular and fastest-growing behaviors on both the PC-based Internet and the mobile Web,” said Mark Donovan, comScore senior vice president of mobile. “Social media is a natural sweet spot for mobile since mobile devices are at the center of how people communicate with their circle of friends, whether by phone, text, email, or, increasingly, accessing social networking sites via a mobile browser.”
It is also important to note that with the spread of social media access to smaller devices also come the growing risks from identity theft.
Twitter, for example, has seen worldwide phishing attacks in recent days through its DM (direct messaging) system. The micro-blogging giant is advising its users not to answer personal sounding emails that take you to a fake Twitter log-in page.
Phishing attacks refer to the widespread emailing by online fraudsters of messages that are actually fishing expeditions for your log-in information. Their intent is to land credit card or bank account numbers, or other vital pieces of identification, possibly through another site.  Internet security experts say that a third of the online population repeat the same password for multiple sites, giving identity thieves an edge.
comScore reported that 25.1 million mobile users in January accessed Facebook via their mobile browsers, while MySpace attracted 11.4 million users in the same month. Twitter saw 4.7 million mobile users in January.
The figures do not include access to the social networking services by the nearly 6 million mobile phone owners who do so “exclusively through mobile applications, “ comScore said.

Leave a Reply

Your email address will not be published. Required fields are marked *