Facebook Chief: We Will Add Simpler Privacy Controls

Facebook Founder Mark ZuckerbergThe torrent of opposition from users, privacy advocates and even U.S. lawmakers has prompted the founder and chief executive officer of Facebook to change course and, once again, overhaul privacy controls, particularly in the social media giant’s friend-sharing strategy with third-party websites.
Facebook CEO Mark Zuckerberg said he “missed the mark” in his initial drafting of plans in recent weeks to create a new level of sharing for the social network’s 400 million users that extends common interests among users to thousands of other websites. The process involves a complex – and offensive to many – ‘opt-out’ procedure for users who do not want to share beyond Facebook’s site.
“We just missed the mark,” wrote Zuckerberg in a column published by The Washington Post. “We have heard the feedback. There needs to be a simpler way to control your information. In the coming weeks, we will add privacy controls that are much simpler to use.”
The Federal Trade Commission is reviewing the privacy policies and procedures of Facebook and other social media sites.
“We will also give you an easy way to turn off all third-party services,” Zuckerberg said. “We are working hard to make these changes available as soon as possible.”
Zuckerberg said that many people don’t understand how Facebook uses personal information and wants to clear some things up.
He listed Facebook’s primary principles, including giving users control over how their information is shared; not sharing information with advertisers and not selling any user information to anyone.
Another principle: “We will always keep Facebook a free service for everyone.”
“Facebook has evolved from a simple dorm-room project to a global social network connecting millions of people,” Zuckerberg wrote. “We will keep building, we will keep listening and we will continue to have a dialogue with everyone who cares enough about Facebook to share their ideas.”
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