American Express: Don’t Leave FarmVille Without It

American Express has forged some unique partnerships, especially within its extensive foray into social media.
The latest venture marries the venerable charge card and the Serve digital wallet with FarmVille, the make-believe society that features plastic payments as prominently as real life on Facebook or other platforms.
Under its latest partnership with Zynga, the provider of FarmVille and other social games, American Express will initially issue prepaid cards that carry both its name and that of FarmVille or Zynga.
To get a card, FarmVille users must sign up for a Serve account, which customers can fund with existing bank accounts, debit and credit cards.
“We’re thrilled to expand our relationship with Zynga and provide an easy way for players to earn Zynga virtual game cash by learning about Serve and signing up to receive the many benefits of our digital wallet,” said Dan Schulman, President of Enterprise Growth, American Express
FarmVille allows players to cultivate their Farms by plowing, planting and harvesting crops and trees.
As part of the Zynga Serve Rewards phased program, FarmVille players now have the ability to plant an interactive “Serve Money Tree” in their farms, giving them the ability to level up in game and earn Zynga “farm cash” for virtual awards redemption.
Once players place the tree, they will be prompted to take certain steps to earn “farm cash” in connection with the co-branded card through July 31, 2012.
Similar Zynga Serve Rewards programs will be introduced in additional games such as CastleVille and CityVille over the course of the year, so players can redeem rewards to purchase a variety of virtual goods from their favorite games.
For more information on Zynga Serve Rewards, visit: www.Serve.com/Zynga.

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