American Express Pilots Personalized Daily Deals on iPhone App

American Express has launched a pilot program for its “My Offers” iPhone app that ranks merchant offers based on a card customer’s spending history and location.
AmEx calls it the industry’s first “mobile offer” engine that recommends and ranks personally relevant deals in real time. The charge card company reflects a customer’s history and location on a “spend graph.”
My Offers” is the mobile application where millions of American Express card members manage their accounts.
During the pilot, recommended local offers be will be concentrated in Los Angeles and New York City, with an overlay of offers available nationwide at merchants such as Baskin-Robbins and Dunkin’ Donuts.
“In an increasingly crowded marketplace, where consumers are bombarded with daily deals, we saw an opportunity to help our card members save time as well as money by curating meaningful offers for them,” said Josh Silverman, president of the U.S. Consumer Services Group at American Express.
Meanwhile, AmEx can help merchant partners build their business by connecting them with the right customers at the right time.
After card members download or update the American Express iPhone app, they can click to see “Offers Available for You.”
The list of offers will be ranked based on relevance, taking into account a member’s spending history and current location.
Card members can also sort and discover offers based on location or expiration date.
To redeem an offer, members simply add it to an eligible American Express card and then use their card to make the qualifying purchase. Savings are automatically delivered via a statement credit generally within three to five days.

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