Target vs. Amazon: Stores to Drop All Kindle Devices

Target stores will no longer sell Amazon.com’s popular Kindle devices in a move that is apparently more about Amazon’s online dominance than about e-readers.
Target will halt sales of all Kindles, including the hot-selling Kindle Fire tablet, which fueled Amazon’s bigger-than-expected first-quarter earnings report last week. Target stores will also pull all Kindle accessories from its shelves.
“Target is phasing out Amazon- and Kindle-branded products in the spring of 2012,” Target spokeswoman Molly Snyder wrote in an email to Reuters. “We will continue to offer our guests a full assortment of e-readers and supporting accessories.”
Until last year, Target had outsourced nearly all of its online operations to Amazon.
In addition, Amazon had operated a call center and most of the warehouse operations for Target, as well as shipping the products to customers and handling customer service.
Analysts say Target is continuing to distance itself from Amazon as the e-commerce giant still siphons sales from Target.
The success of Amazon’s Kindle Fire is heavily aligned with Amazon’s online retail store, which competes with Target.com and the Target physical stores.
Meanwhile, Target’ is putting up special displays of Apple products in its stores, including signs promoting the iPad, which competes with the Kindle Fire tablet.

Leave a Reply

Your email address will not be published. Required fields are marked *