1-in-5 Consumers Spend More on Mobile Phones Than Groceries

Here’s a head-scratcher as the world welcomes Apple’s newest iPhone: one in five Americans spend more for their mobile phone service than on groceries every month.
A survey from CouponCabin.com found that nearly half (46 percent) of mobile phone owners said they pay $100 or more per month for their service. More than one-in-ten (13 percent) pay $200 or more per month.
For some U.S. adults with mobile phones, the expense of their service plans are higher than many other household expenses.
The survey found that 21 percent pay more for their mobile phone plan in a typical month than they do for household groceries.
They were also asked which other typical expenses they spend less on:
• Basic utilities like water, gas and electric – 33 percent
• Cable TV – 57 percent
• Internet service – 71 percent
“Mobile phones are ingrained in our everyday lives, but their high costs can do damage to a monthly budget,” said Jackie Warrick, president at CouponCabin.com. “Many mobile phone owners are now revisiting their plans and looking at ways to cut back.”
The survey was conducted online within the United States by Harris Interactive on behalf of CouponCabin, September 4th – 6th, 2012, among 2,310 U.S. adults ages 18 and older.

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