Cyber Monday: 4 in 10 Retailers Will Offer Free Shipping Without Conditions

The biggest prize on Cyber Monday, the heaviest promoted online shopping day of the year, will be free shipping without conditions.
Forty-four percent of retailers said in a survey that they will offer the popular perk, up significantly from the 12.5 percent who said so last year, according to Shop.org’s eHoliday survey conducted by BIGinsight. Another 29.4 percent will offer free standard shipping with conditions.
The survey also found that Cyber Monday is expanding as an event: 97.3 percent of online retailers will offer special promotions at some point during the Thanksgiving weekend, up from 90.2 percent last year.
An estimated 45.7 percent offered specific online deals on Thanksgiving Day, and a record 85.0 percent will offer special promotions on Cyber Monday, up from 78.4 percent last year, according to Shop.org’s survey.
“There’s no question that one of shoppers’ favorite deals is free shipping — in fact, many expect it — and retailers are responding,” said BIGinsight Consumer Insights Director Pam Goodfellow. “The free shipping ‘savings’ plus any additional discount or promotion should pique online shoppers’ interest from Thanksgiving through Cyber Monday this year.”
Retailers will also spoil their customers with gifts of coupons/percentage off their purchases (47.1 percent), limited time promotions (26.5 percent), and other online specific promotions (29.4 percent).
Cyber Monday, a term coined by Shop.org in 2005, began after retailers noticed a trend of shopping online the Monday after Thanksgiving when people returned to work.
Nowadays, Cyber Monday is viewed as the online equivalent to Black Friday – the ceremonial kickoff to the online holiday shopping season when shoppers flood retailers’ websites expecting robust promotions such as deep discounts and free shipping offers.
According to National Retail Federation’s holiday spending survey, 72 million people will shop for a holiday gift from the office this year.

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