Cyber Monday: Online Sales Surge 30%; Mobile Traffic Up 70%

At least by one measure, online sales on the much-hyped “Cyber Monday” after Thanksgiving weekend jumped 30 percent over last year’s mark.
That’s according to IBM’s Smarter Commerce unit, which survey’s 500 online retailers.
The value of the average sales order dropped 6.6 percent to $185.12.
However, the average number of items per order increased 14.1 percent to 8.34 compared to Black Friday.  This was likely the result of consumers taking advantage of  free shipping, an increasingly popular perk during the Thanksgiving weekend online promotions.
The same report from IBM had some striking data on usage of mobile devices, phones and tablets, used on Cyber Monday for both shopping and buying.
More than 18 percent of consumers used a mobile device to visit a retailer’s site, an increase of more than 70 percent over 2011. Mobile sales reached close to 13 percent, an increase of more than 96 percent over 2011.
Apple’s iPad generated more traffic than any other tablet or smart phone, driving more than 7 percent of online shopping. This was followed by iPhone at 6.9 percent and Android 4.5 percent.
Apparently, social media had less of an impact this year on sales. Shoppers referred from Social Networks, such as Facebook, Twitter, LinkedIn and YouTube, generated 0.41 percent of all online sales on Cyber Monday, a decrease of more than 26 percent from 2011, IBM reported.
Other reports showed less of an overall increase in online sales this Cyber Monday. A survey by Adobe Systems reported a 17 percent jump to almost $2 billion in Cyber Monday sales.

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