‘Free Shipping Day’ Fuels Online Spending Jump of 16% Over Last Year

‘Free Shipping Day’ Fuels Online Spending Jump of 16% Over Last YearOnline spending for the first 51 days of the November–December 2012 holiday season has racked up $38.7 billion through Dec. 21, marking a 16-percent increase versus the corresponding days last year, according to ComScore.
The most recent week started with “Free Shipping Day” (Monday, Dec. 17), which saw $1.01 billion in spending. That’s a 76 percent growth rate vs. the corresponding Monday last year.
However, it was pretty close to the sales figure for Free Shipping Day in 2011, which fell on Dec 15, 2011.
The 5-day work week ending December 21, 2012 recorded a growth rate of 53 percent in spending, “a notable accomplishment this late in the season,” said the digital analytics firm.
“We typically do not see such heavy spending this late in the season, but the fact that Free Shipping Day occurred on a Monday, combined with the fact that so many retailers extended their promotions into the middle of the week — with guaranteed shipping by Christmas — helped deliver an encouraging late-season surge,”  said comScore chairman Gian Fulgoni.
With the heaviest portions of the online holiday season already recorded, comScore reported that the top ten biggest sales days for 2012 were: Cyber Monday (Nov. 26) with a record $1.465 billion in spending; Tuesday, Dec. 4 with $1.362 billion; and Green Monday (Dec. 10) with $1.275 billion.
Three of the top ten days occurred on a Monday, which is typically the heaviest day of the week for online spending.
Online holiday sales 2012

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