Rubio's Watershed Moment Spurs Media Splash for Poland Spring

Rubio's Watershed Moment is Gain for Poland Springs In this no-mercy world of social media moments, Florida Sen. Marco Rubio’s impromptu swig of Poland Spring water was more than fitting.
The day after Rubio’s GOP response to President Obama’s State of the Union, not much his heard of what Rubio said. But chatter via blogs and social sites are plentiful about that watershed moment.
“Poland Spring” became a trending term on Twitter. And Poland Spring itself wisely seized the moment.
The company used its Facebook page to capitalize on Rubio’s unexpected and slightly awkward dive for a thirst-quenching hit of water during his impassioned speech.
The company posted the photo showing on this posting, along with the caption, “Reflecting on our cameo. What a night!”
The social media pundits are saying that Poland Springs was smart to react this way, but may not have been fast enough on the draw, at least compared with Oreo’s moment during Super Bowl XLVII earlier this month.
During the game’s long blackout period, as game watchers were abuzz on social media,  Oreo posted a clever image to Twitter that quickly went viral. “You can still dunk in the dark,” the picture’s slogan read.
Poland Spring, which boasts of 100 percent natural spring water, is part of Nestlé Waters North America, which began in 1976 as an importer of the famous French sparkling water, Perrier.

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