Cruze Helps Drive GM Sales Up 4% to Stay Ahead of VW

Cruze Helps Drive GM Sales Up 4% to Stay Ahead of VWGeneral Motors is holding on firmly to its claim as the world’s second-biggest seller of automobiles with more than 1.18 million vehicles sold in the first quarter of 2013, its 10th consecutive quarter of record global sales.
GM’s worldwide sales rose 3.6 percent in the first quarter compared with last year. The Detroit-based automaker is keeping its lead over Volkswagen by about 90,000 vehicles. Top-seller Toyota has yet to release its first-quarter results.
GM is outpacing sales industry-wide, which was up 1.5 percent compared with the same period in 2012.
Surging Chevrolet sales contributed heavily to the robust quarter, especially in the U.S. and China markets. GM cites the Cruze compact car, which recently surpassed the 2 million mark in total global sales since its launch in 2009, as a big driver of sales.
“Because a product like the Cruze has been developed for different markets with a wide variety of consumer needs, we have the flexibility to offer more performance and capability options – like the Cruze Clean Turbo Diesel model that will be launching in the U.S. later this year,” said Mark Reuss, GM president of North America.
In the first quarter, Chevrolet’s U.S. sales totaled more than 469,000, up nearly 5 percent. Sales of the updated Traverse were up 22 percent for the quarter. GM said Traverse helped to boost GM’s total share of the U.S. crossover market 2.5 points.
Volkswagen, based in Wolfsburg, Germany, reported a 5.9 percent sales decrease in Europe that was offset by gains in the U.S. and China. VW, with brands including Audi and Porsche, said its U.S. sales rose 15 percent to 142,800 and China deliveries increased 21 percent to 633,900.

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