Amazon vs. PayPal: 'Login and Pay' Stirs Up Online Payment Market

Amazon vs. PayPal: 'Login and Pay' Stirs Up Online Payment MarketAmazon.com is poised to give eBay’s PayPal it’s biggest competition as an online payment facilitator.
The Internet retail giant has launched “Login and Pay with Amazon” for shoppers to pay for products on partnering websites using Amazon account credentials, the company said.
It serves both sides of the transaction. Merchants get more data on customers, while consumers can purchase without entering their address and card information on multiple sites over and over again.
That service is a direct challenge to PayPal, which has dominated the online payment arena for years, allowing consumers to buy on a multitude of websites with their PayPal credentials.
“Amazon has more than 215 million active customer accounts,” said Tom Taylor, Vice President, Amazon Payments. “Login and Pay with Amazon enables companies to make millions of our customers their customers by inviting online shoppers with Amazon credentials to access their account information safely and securely with a single login.”
In a statement, Amazon says that consumers increasingly are opting for sites that offer “frictionless online payment options to take advantage of stored information.”
“Login and Pay with Amazon” leads to improved services which could include: managing and tracking orders, purchase history detail, special discounts, instant access to shipping addresses and payment methods, Amazon said.

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