Extended Black Friday Aims to Overcome Shorter Shopping Season

Extended Black Friday Aims to Overcome Shorter Shopping Season For the first time since 2002, Thanksgiving weekend falls as late as it can, but retailers are opening earlier than ever and more are open all night through Black Friday morning.
The feel pressured to do so because of the shorter overall holiday shopping season.
Nonetheless, the National Retail Federation found that up to 140 million people plan to or will shop over the weekend (Thursday, Friday, Saturday and Sunday), a slight decrease from the 147 million who planned to do so last year.
The preliminary shopping survey for the first time asked if people plan to shop on Thanksgiving Day. Of those who plan to shop this weekend, nearly one-quarter (23.5 percent) plan to on Thanksgiving Day, or 33 million shoppers.
According to the survey, Black Friday will be the biggest day of the weekend: 69.1 percent plan to shop on Black Friday, or about 97 million shoppers. Additionally 43.8 percent will shop on Saturday (61 million) and 24.2 percent will shop on Sunday (34 million).
And, of those who plan to shop on Thanksgiving Day this year, seven in 10 (69.2 percent) say they shopped online and in stores on Thanksgiving in 2012.
According to Shop.org’s eHoliday survey conducted by Prosper Insights & Analytics, half of retailers surveyed (51.1 percent) had planned to start their Thanksgiving weekend online promotions at least five days before the Thanksgiving weekend.
Recognizing the growing trend among consumers to shop online on Thanksgiving Day, 53.5 percent say they will offer promotions specifically for that day.
Most retailers that are opening on Thanksgiving will remain open overnight. Here are some more information on schedules for each retailer (make sure to check with the retailer’s website for any last-minute changes in schedules), according to Business Insider:
Belk: Open 8 p.m. Thanksgiving to 10 p.m. Black Friday
Best Buy: Open 6 p.m. Thanksgiving to 10 p.m. Black Friday
Costco: Open 9 a.m. Black Friday
Dick’s Sporting Goods: Open 8 p.m. Thanksgiving Day
GameStop: Open 12 a.m. Black Friday
Home Depot: Open 5 a.m. to 10p.m. Black Friday
JCPenney: Open 8 p.m. Thanksgiving Day to 9 p.m. Black Friday
Kmart: Open 6 a.m. Thanksgiving Day to 11 p.m. Black Friday
Kohl’s: Open 8 p.m. Thanksgiving Day to 10 p.m. Black Friday
Lowe’s: Open 5 a.m. Black Friday
Macy’s: Open 8 p.m. Thanksgiving Day to 9 p.m. Black Friday
Marshalls: Open 7 a.m. Black Friday
Old Navy: Open 9 a.m. to 4 p.m., reopen 7 p.m. Thanksgiving; until 9 p.m. B.Fri.
PetSmart: Open 7 a.m. Black Friday
OfficeMax: Open 8 p.m. Thanksgiving Day
RadioShack: Open 8 a.m. Black Friday
Sam’s Club: Open 7 a.m. Black Friday
Sears: Open 8 p.m. Thanksgiving Day to 10 p.m. Black Friday
Staples: Open 8 p.m. Thanksgiving
Target: Open 8 p.m. Thanksgiving to 11 p.m. Black Friday
T.J. Maxx: Open 7 a.m. Black Friday
Toys R Us: Open 5 p.m. Thanksgiving Day to 10 p.m. Black Friday
Victoria’s Secret: Open 12 a.m. Black Friday
Walmart: Open 6 p.m. Thanksgiving through Black Friday

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