Xbox One Shows Up in Midnight Surprise at Best Buy

Xbox One Shows Up in Midnight Surprise at Best BuyLaunched just a week ago and now mostly sold out and extremely hard to get on Black Friday, Microsoft’s Xbox One gaming console made a surprise appearance at midnight Thursday at some Best Buy stores — at least for those shoppers who simply asked about availability.
There was no announcement and no signs of the Xbox One’s midnight arrival, just online rumors of the device’s sporadic appearance at different big retailers across the nation.
Like so many retail chains did on Thanksgiving, Best Buy opened at 6 p.m. Thursday. Shoppers who asked about Xbox One availability were given this somewhat ominous answer by sales reps on the floor: “We don’t have any now, but if you come back at midnight, there might be some available.”
By 10 p.m., lines started to form outside some Best Buys, even though the stores were already open. Most in line were waiting for the Xbox One’s anticipated arrival. Only a few waited for other “midnight doorbusters,” which included discounts on certain laptops.
But 90 percent or more of those in line by midnight wanted to scoop up the Xbox One, which launched a week ago, sold more than 1 million units in less than 24 hours, and now is virtually impossible to find. The device was not selling at a discount at Best Buy, but at its regular retail cost of $499.
At one Miami Best Buy store, about 30 customers got their Xbox One after waiting in line for about two hours. They then waited another 30 minutes to purchase the gaming console inside the store.
Other retailers Friday, such as Target, were selling a limited number of Xbox One devices that had been pre-ordered but never picked up.

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