Black Friday Weekend Tally: More Shoppers, Less Spending

Black Friday Weekend Tally: More Shoppers, Less Spending More than 141 million shoppers have already or will have shopped by the end of this holiday weekend, up from 139 million over the same period last year, according to the National Retail Federation.
The NRF’s survey found more than 248 million — including repeat shoppers — waited in line and took advantage of big discounts in person and online, up from 247 million shoppers last year.
However, low prices helped keep Americans’ budgets in check this weekend, the NRF found. Spending from Thursday through Sunday fell 3 percent from a year earlier to $57.4 billion, with shoppers spending an average $407.02, down 4 percent from $423.55 a year earlier.
Online shopping rose over the Black Friday weekend, representing 42 percent of sales over the four-day period, up from 40 percent last year and 26 percent in 2006, the federation said.
Traffic on Thanksgiving Day itself grew 27 percent as nearly 45 million shoppers, or 31.8 percent of holiday shoppers, gobbled up savings offers, up from 35 million in 2012.
Black Friday was the biggest day: more than 92 million people shopped (65.2 percent) for apparel, electronics and more, up from nearly 89 million last year.
“Cold weather, unique promotions and unbeatable prices put millions of Americans in the mood to shop for holiday gifts this weekend,” said NRF President and CEO Matthew Shay. “Retailers’ late night and early morning promotions struck just the right chord for those hoping to kick off the holiday shopping season with friends and family.”
Thanksgiving weekend deals are especially enticing to young people. More than three-quarters (76.2 percent) of 18–34 year olds shopped or planned to shop over the holiday weekend – higher than any other age group – with Black Friday being the most popular day (70.9 percent).

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