Smartphones, Tablets Fuel Online Sales Via Record Mobile Browsing

 Smartphones, Tablets Fuel Online Sales Via Record Mobile BrowsingOverall, Christmas Day online sales were up 16.5 percent this year over the same period last year, according to the IBM Digital Analytics Benchmark.
But mobile traffic was the highest ever seen by IBM researchers, accounting for 48 percent of all online traffic, up 28.3 percent compared to the same period last year.
Mobile sales climbed to 29 percent of all online sales, up 40 percent over 2012.
Smartphones drove 28.5 percent of all online traffic compared to tablets at 18.1 percent, “making it the browsing device of choice,” the report said.
But when it comes to closing the deal, tablets won the day with  19.4 percent of all online sales, more than twice that of smartphones, which accounted for 9.3 percent.
Tablet users also averaged $95.61 per order, compared to smartphone users, who averaged $85.11 per order.
iOS vs. Android
As a percentage of total online sales, iOS was more than five times higher than Android, driving 23 percent of sales, compared to 4.6 percent for Android.
On average, iOS users spent $93.94 per order, nearly twice that of Android users, who spent $48.10 per order.
iOS also led as a component of overall traffic with 32.6 percent vs. 14.8 percent for Android.

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