Social gaming pioneer Zynga is starting to accept the top cryptocurrency bitcoin as a payment option for gamers buying tokens for virtual goods.
The “bitcoin test” will be available on the web versions of FarmVille 2, CastleVille, ChefVille, CoasterVille, Hidden Chronicles, Hidden Shadows and CityVille.
Zynga is partnering with BitPay, which is emerging as a leading payment service provider specializing in the peer-to-peer virtual currency.
BitPay is a startup backed by Founders Fund, whose founders and senior execs were formerly associated with PayPal and other companies. The funding source adds to the notion of BitPay becoming the “PayPal” for bitcoins.
The move could be a major milestone for bitcoin as the virtual currency slowly but steadily gains wider acceptance without a mainstream regulatory framework. All bitcoin payments can be made without reliance on a third party. Its open-source system is protected by peer-reviewed cryptographic algorithms.
Zynga is the first major gaming company to accept bitcoin.
Zynga posted the announcement on Reddit. Here it is:
We wanted to share with the r/bitcoin community that Zynga Inc. (NASDAQ: ZNGA) is now conducting a Bitcoin test with BitPay (https://bitpay.com/), a leading Bitcoin service provider, in select Zynga.com web games.
In response to Bitcoin’s rise in popularity around the world, Zynga, with help from BitPay, is testing expanded payment options for players to make in-game purchases using Bitcoin. The Bitcoin test is only available to Zynga.com players playing FarmVille 2, CastleVille, ChefVille, CoasterVille, Hidden Chronicles, Hidden Shadows and CityVille. The games can be accessed at http://zynga.com.
Zynga is always working to improve our customer experience by incorporating player feedback into our games. We look forward to hearing from our players about the Bitcoin test so we can continue in our efforts to provide the best possible gaming experience.
Check out the test and let us know your thoughts.