Amazon is letting everyone know on its home page that its Prime subscription service now costs $20 more, or $99.
The Prime services provides unlimited free two-day shipping on many items, and access to thousands of streaming movies and TV shows through Amazon Instant Video, a service competing somewhat against Netflix.
However, Amazon is announcing that you can “lock in your first year” for the old price of $79 over the next seven days.
The price hike was not exactly a surprise.
In January, Amazon said its Prime membership may shoot up by as much as $40. The dominant online retailer said the reason for the price increase was the rising costs of shipping items, including fuel expenses.
We’ll see how customers react to the price increase.
- Here's One Decent Takeaway from Goldman Sach's Take on Bitcoin, the 'Noncurrency'
- Zombie Foreclosures: 1 in 5 Homes are Abandoned, Not Yet Repossessed