“Star Trek” actor LeVar Burton launched a fund-raising campaign this week to revive his PBS children’s series “Reading Rainbow” as a web and classroom project across the nation.
The kids’ show, which aired from 1983 to 2006, was launched as an app in 2012. Burton’s new project is to bring “Reading Rainbow’s” extensive digital library of books and videos to classrooms across the country for free via the Internet.
The project’s broader mission is to reduce the illiteracy rate.
Right now, 1 out of every 4 children in America will grow up illiterate, says Burton’s Kickstarter fund-raising page. Moreover, numerous studies reveal that children who can’t read at grade level by the 4th grade are 400% more likely to drop out of high school.
Burton allotted 35 days to raise the funds, but he couldn’t have anticipated that “Rainbow” was so beloved by fans that the project achieved $1 million in donations in less than one day.
“We can genuinely change the world, one children’s book at a time,” Burton said in a video announcing the project. “’Reading Rainbow’ is back for every child, everywhere.”
See LeVar Burton’s “Reading Rainbow” video for Kickstarter: