United Way Worldwide, the largest privately held non-profit, is now accepting bitcoin for donations using Coinbase’s merchant tools.
Coinbase, the fast-growing bitcoin services provider, said Monday that it has boosted United Way’s scope and reach by adding bitcoin as a donation option on the organization’s website.
“For United Way, Coinbase attracts new donors who may not have donated in the past but are enticed to donate because of the convenience, opportunity to donate small amounts, and tax benefits that bitcoin provides,” Coinbase said in a blog post.
United Way seeks to improve the lives of those in need through community initiatives and partnerships with major companies and organizations, such as General Electric, Exxon Mobile, and the NFL.
United Way Worldwide has more than 2.8 million volunteers, 9.7 million donors, and raises over $5 billion a year.
“In a matter of days, United Way Worldwide was able to add bitcoin as a donation method on its site and begin processing donations from donors anywhere in the world, instantly and for free,” Coinbase said.
Coinbase users can donate with two clicks. Coinbase said anyone with a bitcoin wallet can donate by scanning a QR code or sending funds to a United Way bitcoin address, without providing personally identifiable information or payment credentials.