Red Bull Not as Powerful as It Claims; Company to Refund $13M to Customers

No, Red Bull won’t “give you wings” as it has advertised. The jolt is not much more than you would get from a cup of coffee.

The Austria-based drink giant settled a proposed class action lawsuit Thursday. As part of a settlement, it has agreed to pay $13 million to customers in the United States for false advertising.
If you are a consumer who bought the Red Bull drink between Jan. 1, 2002, and Oct. 3, 2014, you are eligible to receive $10 cash — or $15 worth of Red Bull products, according to law firm Morelli Alters Ratner.
Customers can submit a claim via a web form before March 2, 2015 (No proof of purchase is required).
The U.S. District Court of the Southern District of New York will hold a hearing on May 1, 2015, to decide whether to finally approve the settlement, with payments coming 150 days after the final approval.
The suit contended that consumers were misled by claims about the benefits of drinking Red Bull, with such claims as “Red Bull gives you wings.”
The company ignored numerous reports that found energy drinks such as Red Bull to have the same benefit as the average dose of caffeine consumed in a cup of coffee, according to the suit.

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