Each year on the Saturday following Thanksgiving, “Small Business Saturday” promotions help support local retailers who create jobs and boost the economies of their respective communities.
Although Small Business Saturday doesn’t draw the kind of attention that Black Friday does for the big-box retailers, the “Shop Small” campaign is gaining ground as more consumers are aware of the movement and its positive impact on their local neighborhoods.
American Express launched Small Business Saturday in 2009. The U.S. Senate officially recognized the day in 2012 with a rarity in Washington, D.C. these days — bipartisanship.
More than 1,450 people and local organizations joined the movement last year as “neighborhood champions,” pledging their support for small businesses in their community, according to American Express.com.
Register Your AmEx Card for Statement Credit
American Express will give their card members a special reward for shopping on Small Business Saturday. AmEx members will get a $10 statement credit when they register their eligible American Express Card and then use the registered card to spend $10 or more on a single in-store transaction at a qualifying small business location on Small Business Saturday.
Moreover, card members can take advantage of this offer up to three times on Nov. 29. Registration is available at ShopSmall.com. To find qualifying small business locations visit the Small Business Saturday Map, available at ShopSmall.com.
Consumer support for independently-owned businesses is increasing. More than three quarters (78 percent) of shoppers say they will be spending more or the same amount on Small Business Saturday as they did in 2013, according a new survey by the National Federation of Independent Business (NFIB) and American Express,
Half of U.S. consumers report that they are aware of Small Business Saturday, and among those who are aware, 82 percent say they plan to patronize a small, independently owned retailer or restaurant on November 29. Just as important, 77 percent say Small Business Saturday makes them want to shop small all year long.
“In just five years, Small Business Saturday has become part of our holiday shopping tradition and an important rallying cry to support all of the small, independent businesses that serve as the backbone of our communities,” said Denise Pickett, President, American Express OPEN. “The holiday shopping season can be a make-or-break moment for many small business owners. Small Business Saturday puts these businesses in a better position to compete for more customers and sales.”