T-Mobile Debuts Cheaper Unlimited Family Plans Starting at $100 'for a Limited Time'

T-Mobile, MetroPCS Merger Good for Millions of Consumers, FCC Chief SaysIf the wireless promotional offers in December weren’t confusing enough, here comes T-Mobile adding to the “mishmash” — as T-Mobile itself puts it.
Starting today, T-Mobile said it is offering a new Simple Choice family plan that starts at just $100 per month for two people – and it goes all the way up to 10 people for $40 more per line. This offer applies when everyone on the plan wants unlimited data on the 4G LTE network.
The regular price for T-Mobile’s family plan starts at $140. The new offer is for a limited time.
However, once you sign up, there is no planned expiration date – so you can keep the plan after the offer is no longer available.
Ironically, while T-Mobile adds to the consumer confusion on promotional limited-time offers, this is what the company had to say in its announcement:

“This holiday season, the traditional carriers are flooding the airwaves with a mishmash of confusing shared data promotions,” T-Mobile says. “Between them, AT&T, Sprint and Verizon have 24 different family and promotional rate plans, and, not surprisingly, 81 percent of people recently polled describe all the data promotions in the wireless industry as ‘somewhat confusing’ or ‘very confusing.’ ”
T-Mobile has an edge over its competitors. While the others have moved away from unlimited data plans, T-Mobile’s unlimited LTE family plan also has no annual service contracts (a trend which T-Mobile launched last year), unlimited talk and text, unmetered music streaming on T-Mobile’s nationwide network, plus unlimited data and texting in 120-plus countries and destinations.
For families who use less high-speed data – but still want to live worry-free – T-Mobile is re-introducing its popular plan offering a family of four up to 10 GB of 4G LTE data − that’s 2.5 GB per line with no sharing required — for $100 a month.

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