American Express to Launch 'Plenti' Loyalty Rewards with Coalition of Big-Name Brands

American Express is partnering with prominent companies very familiar to U.S. consumers, including ExxonMobil, Macy’s, AT&T, Rite Aid and Hulu for starters, in a unique new loyalty program where “Plenti” points can be earned for purchasing a range of products and services.
What makes this loyalty program usual is that consumers can earn points regardless of the payment method they choose. Additionally, the Plenti program involves a growing coalition of brands across many industries.

Plenti will launch in Spring and American Express, as it seeks to expand its costumer base, expects to add more brands in additional retail categories.
AmEx said Plenti will be free to join. Consumers can earn points and discounts using any form of payment accepted by the participating brands, including cash, prepaid and any debit, charge or credit card.”Recent research indicates that nearly three-quarters (72 percent) of Americans say they would prefer a rewards program that allows them to shop at many stores versus a single brand,” American Express says in a statement released Wednesday. “Plenti is designed to address that need, giving consumers options to earn points and additional value through special offers and product discounts.”
Every 1,000 points represents at least $10 in savings. Plenti members can earn points faster by activating special promotional offers across participating brands or through Plenti’s online offer center and online marketplace.
“This is a perfect time for a coalition loyalty program in the U.S., as online marketing becomes more efficient and American consumers become more accustomed to rewards programs, special offers and discounts,” said Ed Gilligan, president at American Express.
AmEx says you can earn Plenti points:

  • When buying a tank of fuel at a participating Exxon- or Mobil-branded service station and use the points for savings toward a pair of shoes at Macy’s or
  • When signing up for qualifying wireless services at AT&T, or for eligible charges on AT&T wireless bills.
  • For eligible Nationwide auto or property insurance.
  • By taking advantage of special offers on a wide range of beauty, health and wellness and everyday items at Rite Aid.

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