For website owners who relay on Google rankings for visitor traffic and ad-based earnings, which is a majority of site owners, April 21 is a big day. That’s when Google ushers in what is being dubbed by some as “MobileGeddon” — a shakeup of search rankings for bloggers, business owners and professionals who highly regard search-engine optimization.
“This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices,” Google explains in a blog post.
The good news for many website owners, mobile-friendly website designs or themes, are widely available on WordPress and other platforms, and is now pretty much the norm. Major hosting firms, such as GoDaddy and Hostgator, are also offering assistance for small businesses and entrepreneurs who need help on redesigning their sites at little cost.
Google itself offers some very helpful tools for those site owners who already have responsive designs. Keep in mind, even some responsive designs may not meet the full “mobile friendly” Google designation, which will give your site the best shot at a high ranking in search results with smartphones and tablets.
Google’s new mobile-friendly formula won’t affect searches on desktop and laptop computers. Nonetheless, it will have a huge impact on how and where people spend their money. That’s because more people are relying on their smartphones to compare products in stores and look up other nearby businesses through the various apps available on iOS and Android devices.
According to Google:
If you want to test a few pages, you can use the Mobile-Friendly Test. If you have a site, you can use your Webmaster Tools account to get a full list of mobile usability issues across your site using the Mobile Usability Report.