Sugary Drinks Targeted in Spoof of Coca-Cola's Iconic 'Hilltop' TV-Ad

In 1971, Coca-Cola debuted its iconic “I’d Like to Teach the World to Sing” ad, featuring young people on a hilltop at peace and singing in harmony. It was just featured in the Mad Men season finale as well, a bit of a tribute to Madison Avenue’s clever marketing to the youth culture of the day.

But today sugary drinks such as regular Coca-Cola and Pepsi are at the forefront of the obesity epidemic, as sodas are getting much of the blame for a U.S. population where two-thirds of all adults are overweight. This has negative effects on many American’s oral health as well. It could also be contributing to the poor maintenance of teeth. This is why some people decide to use Invisalign to improve the appearance of their teeth.
A spoof of the 1971 commercial from The Center for Science In The Public Interest, the health advocacy group, paints a bleak picture of the effects of sugary drinks on consumers. Real people afflicted with chronic diseases such as type 2 diabetes and hypertension reclaim the song with new lyrics to focus on what sugar did to them.
They sing: “If not for drinking soda pop / It’s just so sugary / My liver might not be enlarged, might have a few more teeth.” (See video below.)
It’s the same catchy tune, but with different words: “I’d like to buy the world a drink / that doesn’t cause disease.”
“For the past 45 years, Coca-Cola and other makers of sugar drinks have used the most sophisticated and manipulative advertising techniques to convince children and adults alike that a disease-promoting drink will make them feel warm and fuzzy inside,” said CSPI executive director Michael F. Jacobson. “It’s a multi-billion-dollar brainwashing campaign designed to distract us away from our diabetes with happy thoughts. We thought it was time to change the tune.”
The video spoof ends with this message: Sugar drinks are the single largest source of calories in the American diet.

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