Amazon is turning 20 this month and as a birthday gift to online shoppers it is creating a rival to “Black Friday” — the day after Thanksgiving which has gained a reputation as the busiest shopping day of the year.
Amazon says that “Prime Day” on July 15 will offer new and existing Prime members “new deals starting as often as every ten minutes.”
Shoppers can expect “thousands of Lightning Deals, seven popular Deals of the Day and receive unlimited fast, free shipping,” Amazon says. If your not a Prime member, Amazon customers can sign up for a 30-day free trial of Prime at amazon.com/primeday. Amazon Prime normally costs $99 per year and includes free shipping.
“Members tell us every day how much they love Prime and we will keep making it better,” said Greg Greeley, Vice President Amazon Prime. “If you’re not already a Prime member, you’ll want to join so you don’t miss out on one of the biggest deals extravaganzas in the world.”
Amazon has been busy expanding and promoting its Prime service. It recently started same-day shipping for members.
Amazon.com opened for business on the Web in July 1995.