Walmart Fires Back at Amazon: Why Should Consumers Pay $100 to Save?

The battle for e-Commerce dollars is heating up between Amazon, the largest online seller, and Walmart, the largest brick-and-mortar retailer.
Last week, Amazon announced “Prime Day” on July 15, a massive one-day offering of deals for its Amazon Prime members, who pay $99 a year for free two-day shipping on many items and other perks. Amazon says Prime Day will rival Black Friday online. But the deals are only available to those in the Amazon Prime program.

Now Walmart is hitting back with its own lineup of special offers. And in a Monday post on Walmart’s company blog, a senior executive took a big shot at Amazon Prime.
“We’ve heard some retailers are charging $100 to get access to a sale,” writes Fernando Madeira, the chief executive of “But the idea of asking customers to pay extra in order to save money just doesn’t add up for us. We’re standing up for our customers and everyone else who sees no rhyme or reason for paying a premium to save.”
Madeira goes on to say that Walmart will make “some awesome deals” available this week “with no hidden costs or admission fees, and they won’t be available for just one day.”
“Our customers will see thousands of great deals on Rollback beginning this week along with some special atomic deals (more on that in the days to come),” he added. “In addition, we’re rolling back our free shipping minimum order to $35 from $50, making it even easier for customers to save on shipping all summer long.”
The battle for mid-July online-sales supremacy could be good for consumers, who now don’t have to be Amazon Prime members to seek out good deals.

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