Apparently, buying an Apple Watch inspires people to use it to pay for stuff via the Apple Pay system.
Apple Pay and competing platforms from Google and Samsung have failed to sway most of the shopping public to ditch their old way of paying on credit — taking out their credit card and swiping. But having an Apple Watch on your wrist seems to serve as a reminder of an alternate way of making purchases.
Independent research platform Wristly asked 1,000 respondents whether they were using Apple’s contactless payment system on their Watch. Eighty percent said they were. About 9 percent said they preferred to pay using their iPhone 6 or 6 Plus – the only compatible iPhones at present.
The survey found that by comparison, past US-based surveys assess Apple Pay use on the iPhone at 15 to 20 percent, suggesting that owning an Apple Watch increases the likelihood of you using Apple Pay.
Frequent use of the payments service is fairly high with 78 percent of Apple Watch/Pay users reporting that they use the service on at least a weekly basis.
While it may not be surprising that people willing to make the plunge for the Apple Watch are more likely to try Apple Pay, the 80 percent figure is impressive.
The study also found that 62 percent of Watch users prefer to do business with merchants that use Apple Pay over others, and that 86 percent of users actively look for Apple Pay support when they’re making a retail purchase.