The giants of the Internet, Google and Amazon, are expanding their entries into the delivery business, with Google poised to expand its existing food service to five Midwest states as Amazon broadens its Prime Now throughout Seattle.
Google announced Tuesday that it will partner with stores such as Whole Foods and Costco to pilot a new delivery service for fresh food and groceries before the end of the year. The test should roll out in San Francisco and another, yet-to-be-named U.S. city, Bloomberg reports. The service will deliver fruits, vegetables and other fresh foods to customers.
Google Express already delivers non-perishable groceries and other food products from retailers such as Fairway Market, Costco and Target. Google also said that it will expand Express service to five Midwest states, adding to current service areas which include Northern California, Manhattan, Boston and Washington, D.C.
Meanswhile, Amazon launched its Prime Now delivery service last month in its home city of Seattle. The service provides one-hour and two-hour delivery of thousands of items. Now, nearly two weeks after the initial launch, Amazon says it’s ready for an expansion of its Seattle delivery service, which includes meal deliveries from select local restaurants.
Amazon said it will deliver meals from restaurants that include Wild Ginger, Marination Station, Cactus, Re:public, Cafe Yummi, Mamnoon, Ten Mercer, and an unspecified number of additional restaurants.
The orders will be placed through the Amazon Prime Now mobile app. Users are able to view restaurants that are available, along with applicable menu items and cost. Once an order is placed, the app can then be used to track the delivery status in real time. Deliveries will take less than an hour, Amazon claims.