Google Moving Into Home Services Market; Does Angie's List Need to Worry?

Google can now help you find plumbers, electricians, locksmiths, cleaners, and other home service workers.

The Internet giant has rolled out a new type of ad that’ll place listings for home-repair services at the top of relevant search result pages — although only around the San Francisco Bay Area for now.
The listings include a phone number for the business, customer ratings, basic details on their services, and a photo of someone who represents the company. For example, search for “lock repair” and immediately get a locksmith’s number, like a Birmingham locksmith, rather than having to look through search results — or turn to another competitor like Amazon or Angie’s List.
But to clarify, these aren’t people working for Google, nor are they necessarily recommended by Google. The home services professionals come from local companies that have paid for these ads.
Google requires that every company go through background checks, get properly licensed, and obtain insurance, according to The Wall Street Journal.
The move by Google heats up competition with companies like, Yelp, Angie’s List and TaskRabbit.
Angie’s List estimated the market for local services including remodeling services and pest control totaled about $400 billion in 2011. Yelp has had a site for home services information for years. Now, Google’s Home Services results appear above Yelp reviews on its search page.

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