The largest U.S. brick-and-mortar retailer, Walmart, is launching its own mobile payments service, jumping into an industry fray with such giant competitors as Apple, Google and Samsung.
When it rolls out to all stores next year, Walmart Pay will be the first such service solely operated by a retailer. Walmart Pay will be integrated into the company’s existing smartphone app. The service will launch this month at stores in its home market in Arkansas. A rollout to its 4,600 stores nationwide will follow early next year.
Walmart will become the only retailer to offer its own mobile checkout service that works with any iOS (Apple) or Android device, at any checkout lane, and with any major credit, debit, pre-paid or Walmart gift card. All payment forms will work through the Walmart mobile app.
”The Walmart app was built to make shopping faster and easier,” said Neil Ashe, president and CEO of Walmart Global eCommerce. “Walmart Pay is the latest example – and a powerful addition – of how we are transforming the shopping experience by seamlessly connecting online, mobile and stores for the 140 million customers who shop with us weekly.”
Twenty two million customers actively use the Walmart app each month and it ranks among the top three retail apps in the Google and Apple app stores. The Walmart app currently offers such features as checking in to pick up an online order at a Walmart store, refilling pharmacy prescriptions and finding an item’s store location.
Checkout using Walmart Pay will take these three steps:
- Open: Visit any register, open the Walmart app and choose Walmart Pay. Activate the camera.
- Scan: At any time during checkout, simply scan the code displayed at the register. Walmart Pay is now connected.
- Done: Associate scans and bags the items… and it’s done. An eReceipt will be sent to the app and can be viewed at any time.
“We made a strategic decision to design Walmart Pay to work with almost any smartphone and accept almost any payment type – even allowing for the integration of other mobile wallets in the future,” said Daniel Eckert, senior vice president, services, Walmart U.S. “The result is an innovation that will make the ease of mobile payments a reality for millions of Americans.”